Collab ROI Calculator
Evaluate influencer partnerships before you sign — know your expected return before you spend.
How to Evaluate Influencer Partnerships
ROI alone doesn't tell the full story. A collab with "poor" direct ROI may still be worth it for brand awareness, content creation, and social proof — but you should know the numbers going in. Focus on these key metrics:
CPM (Cost per 1,000 impressions): Compare against industry benchmarks. Paid social CPMs typically run $6–$15; a good influencer deal should beat that. CPC (Cost per click): Paid search averages $1–$4 depending on niche — influencer CPC should be in a similar range. Cost per conversion: Compare to your existing customer acquisition cost (CAC). If your CAC is $40 and a collab delivers conversions at $35, it's a winner.
What metrics matter most: Engagement rate predicts content quality more than follower count. An influencer with 50k followers and 8% engagement typically outperforms one with 500k followers at 0.5% engagement for conversion-focused campaigns.