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Content Calendar Generator

Build your weekly social media posting schedule across all platforms.

Platforms

Posting Goal

7

Content Pillars (up to 4)

Optimal Posting Frequencies by Platform

PlatformRecommended FrequencyBest Days
Instagram3–7 posts/week (feed), 5–7 stories/dayTue, Wed, Thu
TikTok1–4 videos/day for growth; 3–5/week to maintainMon–Fri, 7–9pm
YouTube1–2 videos/week; consistency beats frequencyTue, Thu, Sat
Twitter/X1–5 tweets/dayMon–Fri
LinkedIn3–5 posts/weekTue–Thu (business hours)
Pinterest5–25 pins/day (can batch schedule)Sat, Sun, evenings
Blog1–4 posts/week; quality over quantity for SEOTue, Thu

Content pillars give your account a consistent identity. Mix them throughout the week so your audience gets variety while you stay on-brand. A common formula is 40% educational, 30% entertaining/relatable, 20% promotional, 10% personal.