Hashtag Size Classifier
Paste up to 30 hashtags to classify them by size bucket and get a strategy recommendation for the ideal mix.
Enter one per line or comma-separated. The # symbol is optional. Maximum 30 hashtags.
Mix Analysis
Hashtag Strategy: Why Size Matters
Mega hashtags like #love or #food have hundreds of millions of posts — your content gets buried within seconds of posting. While they can occasionally expose you to huge audiences, relying on them alone is ineffective for most accounts.
Mid and micro hashtags (100K–1M and 10K–100K posts respectively) are the sweet spot for most creators. Competition is lower, the audience is more targeted, and your post can stay visible for hours or even days. Accounts with under 10K followers often see their best reach from micro and niche hashtags.
Niche hashtags (<10K posts) are hyper-specific and attract the most engaged, intent-driven audiences. They work best for highly specialized content where you want to reach a tight community rather than a broad one.
The ideal strategy for most accounts is a balanced mix: a few mega/large hashtags for exposure, a solid base of mid hashtags for discoverability, and micro/niche hashtags for community engagement. Rotate your hashtag sets regularly — Instagram may reduce distribution if it detects the same hashtags used repeatedly.