Influencer Media Kit Builder
Generate a professional media kit to share with brands and potential collaborators.
About You
Platform Stats (up to 3 platforms)
Audience Demographics
Rate Card (up to 4 deliverables)
Contact
What to Include in a Media Kit
A media kit is your professional pitch document — a one-stop reference brands use to decide whether to work with you. The essentials are: a brief bio, your platform stats with engagement rates, audience demographics, content services offered, and your rate card.
Engagement rate matters more than follower count. A micro-influencer with 20k followers and 8% engagement is often more valuable to a brand than an account with 500k followers and 0.5% engagement. Always include your engagement rates prominently.
When to send a media kit: Send it when a brand reaches out for a collaboration, when you're pitching brands proactively, or when applying to influencer networks and talent agencies. Keep it updated every 3–6 months as your stats change.