Open House ROI Tracker
Track open house performance and measure whether your time and marketing spend are paying off.
| Address | Date | Hours | Mktg Cost | Visitors | Leads | Offers | Cost/Lead | Conv Rate | |
|---|---|---|---|---|---|---|---|---|---|
| No open houses logged yet. Add your first event above. | |||||||||
Open House Best Practices
Open houses serve two distinct purposes: marketing the listing (generating buyer interest and offers) and prospecting for the agent (capturing unrepresented buyers and neighbors looking to sell). Measuring ROI requires knowing which goal you're optimizing for.
Maximizing Visitor Count
Timing matters. Saturday and Sunday afternoons between 1–4pm typically see the highest attendance. Avoid holiday weekends. List on Zillow, Realtor.com, and the MLS at least 3 days in advance with high-quality photos and a compelling description to drive RSVPs.
Lead Capture
A sign-in sheet alone isn't enough. Use a digital sign-in on a tablet to capture name, email, and phone number. Ask visitors if they're currently working with an agent — unrepresented buyers are prospecting opportunities. Follow up within 24 hours while the property is fresh in their mind.
What's a Good Cost Per Lead?
For most residential agents, a cost per lead under $50 is excellent. If your marketing spend per open house is $200 and you capture 5 leads, that's $40 per lead. Compare this to digital advertising where leads can cost $100–$300 each. Open houses, when executed well, are among the most cost-effective lead sources in residential real estate.
When Open Houses Are Worth It
Calculate your expected commission per transaction and multiply it by your historical open-house-to-close conversion rate. If you close 1 in every 15 open house leads and your avg commission is $10,000, each lead is worth approximately $667. Any open house generating leads at under that cost per lead has positive ROI — and that's before counting the value of marketing the listing itself.