Sales KPI Dashboard
Enter your weekly sales activity numbers and instantly see every KPI — conversion rates, revenue per call, and quota attainment.
Sales Activity Metrics: What to Benchmark
Activity metrics are the inputs you control. Conversion metrics show how efficiently you turn activity into revenue. Tracking both lets you identify whether you have an activity problem, a skill problem, or a targeting problem.
Call-to-Meeting Rate
Industry average is roughly 5–10% (1 meeting per 10–20 calls). Below 5%: revisit your opener and targeting. Above 15%: you're calling a well-qualified list — scale it.
Demo-to-Proposal Rate
If demos aren't converting to proposals, your discovery is broken. Prospects need to feel understood before they want to see pricing. Aim for 50%+ demo-to-proposal in most B2B contexts.
Pipeline Coverage
The standard benchmark is 3–5× pipeline coverage (new pipeline vs. quota). If you added $50K in pipeline against a $25K quota, that's 2× — you may be under-covered for future weeks.
Revenue Per Call
This is your single most powerful prospecting metric. If you close $15K from 50 calls, every call is worth $300 on average. That reframe turns cold calling from a grind into a high-value activity.