🔗 UTM Link Builder

Build UTM-tagged campaign URLs for Google Analytics tracking. Fill in the fields below to generate a trackable link instantly.

Website URL *

Campaign Source * Where is the traffic coming from?

Campaign Medium * What type of marketing?

Campaign Name * Identify the campaign

Campaign Term Paid keywords (optional)

Campaign Content Differentiate ads / A/B test (optional)

UTM Parameters Explained

Parameter	Required	Description	Example
utm_source	Yes	Identifies which site or platform sent the traffic	google, newsletter
utm_medium	Yes	Identifies the marketing channel	cpc, email, social
utm_campaign	Yes	The specific campaign name or promotion	spring_sale, brand
utm_term	No	Identifies paid search keywords	running+shoes
utm_content	No	Differentiates ads or links in the same campaign	logolink, version_a

UTM parameters are added to URLs to track the effectiveness of online marketing campaigns in Google Analytics and other analytics tools. They appear after a ? in the URL and are invisible to visitors.