YouTube AdSense Revenue Estimator
Estimate your monthly AdSense earnings by niche, country, and video length — with a brand deals projection.
Long-form (8+ min) videos can include mid-roll ads, significantly increasing revenue per view.
How YouTube AdSense Revenue Works
CPM vs RPM: CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — this is the advertiser-side rate. RPM (Revenue Per Mille) is what you actually earn per 1,000 video views after YouTube's 45% cut. Your RPM is roughly 40–55% of the CPM in your niche.
Monetization requirements: To join the YouTube Partner Program you need 1,000 subscribers AND 4,000 watch hours in the past 12 months (or 10 million Shorts views). You cannot earn AdSense revenue until you meet these thresholds.
Video length impact: Videos over 8 minutes can include mid-roll ads, which can increase revenue 40–80% compared to pre-roll-only videos of the same view count. Shorts have near-zero AdSense value currently — revenue comes through the Shorts Fund / bonus system.
Country matters a lot: US/UK/AU/CA audiences have CPMs 2–5× higher than developing market CPMs. A channel with 100k US views can earn more than a channel with 500k views from lower-CPM countries.
Seasonal variation: Q4 (Oct–Dec) CPMs run 40–80% higher due to holiday ad spend. Q1 is typically the lowest. Plan annual budgets using annual averages, not Q4 peaks.