YouTube CTR & RPM Calculator
Calculate your YouTube click-through rate, RPM, and monthly revenue — with benchmarks and what-if analysis.
CTR, Views, and Monetized Views Explained
CTR (Click-Through Rate) is the percentage of people who clicked your video after seeing the thumbnail in their feed, search results, or suggested videos. A higher CTR means your thumbnail and title are compelling. YouTube benchmark: 4–10% is good, 2–4% is average, below 2% suggests your thumbnail/title needs work.
Impressions vs Views: Impressions are how many times YouTube showed your thumbnail. Views are how many people clicked through to actually watch. Impressions × CTR = Views from impressions (you also get views from embeds, direct links, etc.).
Monetized Views are the subset of views where an ad was shown. Not every view is monetized — ad blockers, certain demographics, and non-eligible content reduce this number. Typically 40–60% of views are monetized.
RPM (Revenue per Mille) is your earnings per 1,000 total views (including non-monetized). CPM is what advertisers pay per 1,000 ad impressions — RPM is always lower than CPM because YouTube takes ~45% and not every view is monetized.