YouTube AdSense Revenue Estimator
Estimate your YouTube AdSense earnings, memberships, and Super Chat revenue based on views and niche.
CPM = what advertisers pay per 1,000 ad impressions. Your RPM will be ~45% of CPM.
CPM vs RPM: What's the Difference?
CPM (Cost Per Mille) is what advertisers pay YouTube per 1,000 ad impressions. This is the advertiser-facing metric. CPM varies widely by niche, season, and audience location — Finance channels in Q4 can see CPMs over $30.
RPM (Revenue Per Mille) is what creators actually earn per 1,000 video views. RPM is always lower than CPM because: not every view shows an ad, YouTube takes a 45% revenue share, and some ad types pay differently. Typical RPM is 40–55% of CPM.
How YouTube monetization works: You need 1,000 subscribers and 4,000 watch hours (or 10M Shorts views) to join the YouTube Partner Program. Once approved, you earn from pre-roll ads, mid-roll ads (videos over 8 minutes), display ads, and overlays.
Beyond AdSense: Channel memberships ($4.99–$49.99/month), Super Chat and Super Stickers during live streams, YouTube Shopping, and brand sponsorships (typically 3–10× AdSense revenue for established channels) are all additional income streams.
Seasonal variation: Q4 (October–December) typically sees CPMs 30–80% higher than Q1. Budget your annual income based on an annual average rather than peak months.